Some business' really don't need a website.
It's true, of course.
But when web-design is so cheap, WHY NOT have a website?!

As a point of presence, for customer service and informaton or just to show people you are with the times. Websites do that and more for a fraction of the cost of a Yellow Pages listing!

For just $400, WEB MACHINE can build you a 'presence-page', introducing your business/company, and giving contact details. For $55 extra, you have an information page detailing your services or other information you want to display.

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Domain names are generic URLs (Universal Resource Locators) or website address' which end in generically like:

.com .com.au .net

.net.au .org    and so forth

 

     E.g: www.webamchine.com.au

• Why should my business register a .com.au domain name?

Quite simply; a .com.au name is the best way for Australian businesses (with the exception of Information Technology businesses*) to be represented on the web! The .com.au domain name offers instant recognition in the corporate world.

*Australian Technology businesses are encouraged to register a .net.au domain name. Please refer to: www.ausregistry.com.au/domains/netau/html

• Who is eligible for a .com.au domain name?

All Australian businesses, whether you are a company, business, registered body, owner or applicant of a registered trade mark or simply own a registered business name are eligible for a .com.au domain name.

• Is it true that I can register more than one domain name for my business?

Absolutely! Today, new policy affords Australian businesses more choice than ever before. No longer are Australian businesses burdened by strict policy.

An Australian business may now register a derivative of their business name or create separate domains for their associated products. They may even wish to register the profession in which they practice.

For example:
Jim's Hardware and Supplies Pty Ltd may register as their General Website:
www.jimshardware.com.au or
www.hardwaresupplies.com.au.

What is less known about Jim's Hardware and Supplies is that they specialize in hammers. So in order to attract a previously untapped market and boost their profile in the hammer market place, they decided to register a specialty site:
www.hammers.com.au or
www.mallets.com.au.

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HOSTING?

What IS 'hosting'?

For a website to be on the Internet 24 hours a day 7 days a week and accesible for all, it must be 'hosted' on a computer somewhere in the world where it will be online (live) at all times. Providers who 'host' websites on a permanet conection thus 'host' websites.

How much does hosting cost?

Hosting usually varies from $150 to $500 per year. Currently (July 2003), WEB MACHINE can organise your website hosted for only $100.

Do I have to have my website hosted with WEB MACHINE?

Not at all. Infact cost-cutting put aside; it's often better for you to host with your current ISP (Internet Service provider), purely because you are familiar with dealing through them and they already know you as a customer.

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What are links?

Internet links are coded links between web-pages (either from one website to another or between sperate pages within one website). You have probably already used links. Words (typically underlined), pictures, especially in the form of navigation buttons, can all be made into links which 'point' to another location.

What use, to me, are links to other websites?

You can use links for a multitude of purposes. You could link to a business associate's website, to information services useful to your target audience, to affiliation programs, to other websites who are linking to yours (cross-promotion), you could link other business and collect an advertising fee or spotters fee for referals from your website etc etc...

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Basiclly put; Search Engines (such as Altavista™) are constantly automatically searching the World Wide Web and so when you search one (an engine) it finds websites relating to your search.
A Web Directory (Such as Yahoo™) lists all websites which have been submitted to it - Much like a Yellow Pages.

Clearly for most business, it is advantageous to not only be listed with Directories such as Yahoo™, but to have your website specially coded, so that the automated bots, or spiders of search Engines find your website and rank it highly when out-putting a search result.

Optimising your website for search engines and submitting your website to hundreds of search engines and directories is a daunting task which you can leave to experts like ineedhits.com
ineedhits.com can submit your website to hundreds of search sites for as little as $5.-
To increase your trafic by ineedhits.com submissions click on the banner below:

Alternatively, we can submit to ineedhits on your behalf.

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A brilliant website is no good if it's not reaching your target audience/market!

As mentioned above in the 'Search Engine & Web Directory' info, it is an advantage to be listed!

Aside from being listed, website URLs need to be displayed!!! Wherever you would have your phone number - you should also display your URL - Perhaps even more places! On your business cards, your letter-head, on your company-car on shop-fronts!
Cross-promote! Your printed promotions, advertisements, displays etc MUST point the audience to your website and visa versa!

WEB MACHINE observed that out of 100 phone calls, aproximately a staggering 80 receptionists did not KNOW the URL of their own business/company! (Any staff member should be able to rattle off your company's www....)

Another interesting one, is the Yellow Pages listings, - a large percentage of the listed business' have a website, but do not have it listed (in the Yellow Pages)!

Another mistake can be seen daily. You drive around and look at offices, shops, factories or industrial buildings. So many proudly display their phone number - big and bold... But no www....

The number of consumers who do not want to talk to a sales rep, a receptionist or a recorded phone-menu is growing!! Give this consumer what they are looking for! - Easy access to your website!

WEB MACHINE can help you get the most out of your website.
If you already have a website we can help you promote it.
If you are getting a website we can, register your domain name, build your website, host it, maintain it (if it requires regular updating) and promote it!

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